Amazon is adding its Amazon One technology, which allows shoppers to pay for items using their palm, to seven additional Whole Foods Market stores in the Seattle area. The technology was introduced at several Amazon Go, Amazon Go Grocery, Amazon Books, Amazon 4-star, and Amazon Pop Up locations last September after it was launched.
Customers can sign up at any Amazon One kiosk or device in participating stores. After they insert their credit card, customers hover their palm over the device and follow the prompts to associate that card with the unique palm signature being built in real-time for them by computer vision technology. Customers will have the option to enroll with just one palm or both. Once enrolled, customers can use Amazon One to pay at participating Whole Foods Market stores in about a second or so.
“At Whole Foods Market, we’re always looking for new and innovative ways to improve the shopping experience for our customers,” said Arun Rajan, senior vice president of technology and chief technology officer at Whole Foods Market, in a statement. “Working closely with Amazon, we’ve brought benefits like Prime member discounts, online grocery delivery and pickup, and free returns to our customers, and we’re excited to add Amazon One as a payment option beginning today. We’re starting with an initial store at Madison Broadway in Seattle and look forward to hearing what customers think as we expand this option to additional stores over time.”
The technology will first be implemented at the Whole Foods Market store at Madison Broadway and then roll out to the following stores in the coming months: West Seattle, Interbay, Westlake, Kirkland, Lynnwood, Roosevelt Square, and Redmond.
