Kroger Reveals Top Sellers During Pandemic

Kroger Reveals Top Sellers During Pandemic

Zero-calorie soft drinks, shredded cheese, flavored potato chips, and sauvignon blanc topped American grocery lists in 2020, according to Kroger. Other popular products from this year include heavy whipping cream, fresh burger patties, artisan breads and restaurant style buns, bulk individual coffee pods, party-size bags of variety chocolate, and black forest ham.

“The most-popular foods and beverages of 2020 underscore how our customers not only adapted to the challenges of this unique year but embraced cooking and eating at home as part of their new routine,” said Stuart Aitken, Kroger’s chief merchant, in a statement. “As many of our customers transitioned to working from home and virtual schoolrooms this year, coffee, fresh deli meat and artisan bread emerged as go-to staples for elevated breakfast and lunch routines, while zero-calorie soft drinks, unique potato chip flavors, wine and chocolate stood out as comfort-food favorites. Fresh ground beef, premium buns and shredded cheese also rose in popularity as our customers recreated their favorite restaurant-style burgers at home.”

In addition, Kroger revealed its top seven food trend predictions for 2021, which include foods that combine flavor and functionality, easy-to-prepare comfort foods, keto-friendly foods, global flavors and dishes, mushroom-based products, environmentally-friendly goods, and technology-boosted produce.