Sprouts Farmers Market will strengthen its efforts to sell products that aren’t available at other retailers, said CEO Jack Sinclair.
“We’re really trying to be at the front end of all the innovations,” Sinclair said. “There are a lot of interesting entrepreneur innovators in the food industry that just wouldn’t get to Walmart and Kroger and Costco, not because they don’t want them. It’s just they’re not big enough in sales or big enough in volume to justify their space.”
In addition, Sinclair said that Sprouts continued emphasis on health-focused items has helped its sales, noting that other retailers like Whole Foods are beginning to open up their product offerings.
“I’ve been surprised by the number of what they call ‘conventional products’ that are appearing in Whole Foods, which maybe is creating a little bit of an opportunity for us to be what they were 10 years ago, which was the destination place for people with interesting new things that are very kind of attribute-based,” he said.
